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1

Incandescent affect: Turning on the hot emotional system with bright light

Xu, Alison Jing, Labroo, Aparna A.

Journal:

Journal of Consumer Psychology

Year:

2014

Language:

english

File:

PDF, 252 KB

english, 2014

2

The Effect of Conceptual and Perceptual Fluency on Brand Evaluation

Lee, Angela Y., Labroo, Aparna A.

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 188 KB

english, 2004

3

Making Products Feel Special: When Metacognitive Difficulty Enhances Evaluation

Pocheptsova, Anastasiya, Labroo, Aparna A, Dhar, Ravi

Journal:

Journal of Marketing Research

Year:

2010

Language:

english

File:

PDF, 682 KB

english, 2010

4

Between Two Brands: A Goal Fluency Account of Brand Evaluation

Aparna A. Labroo and Angela Y. Lee

Journal:

Journal of Marketing Research

Year:

2006

Language:

english

File:

PDF, 2.33 MB

english, 2006

5

A Tutorial in Consumer Research: Knowledge Creation and Knowledge Appreciation in Deductive-Conceptual Consumer Research

Janiszewski, Chris, Labroo, Aparna A., Rucker, Derek D.

Journal:

Journal of Consumer Research

Year:

2016

Language:

english

File:

PDF, 227 KB

english, 2016

6

Gut Liking for the Ordinary: Incorporating Design Fluency Improves Automobile Sales Forecasts

Landwehr, Jan R., Labroo, Aparna A., Herrmann, Andreas

Journal:

Marketing Science

Year:

2011

Language:

english

File:

PDF, 451 KB

english, 2011

7

The Orientation-Matching Hypothesis: An Emotion-Specificity Approach to Affect Regulation

Labroo, Aparna A, Rucker, Derek D

Journal:

Journal of Marketing Research

Year:

2010

Language:

english

File:

PDF, 2.65 MB

english, 2010

8

The Effect of Conceptual and Perceptual Fluency on Brand Evaluation

Angela Y. Lee and Aparna A. Labroo

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 2.60 MB

english, 2004

9

Between Two Brands: A Goal Fluency Account of Brand Evaluation

Labroo, Aparna A, Lee, Angela Y

Journal:

Journal of Marketing Research

Year:

2006

Language:

english

File:

PDF, 92 KB

english, 2006

10

An Influence of Product and Brand Name on Positive Affect: Implicit and Explicit Measures

Alice M. Isen, Aparna A. Labroo, Paula Durlach

Journal:

Motivation and Emotion

Year:

2004

Language:

english

File:

PDF, 76 KB

english, 2004

11

Not always the best medicine: Why frequent smiling can reduce wellbeing

Labroo, Aparna A., Mukhopadhyay, Anirban, Dong, Ping

Journal:

Journal of Experimental Social Psychology

Year:

2014

Language:

english

File:

PDF, 503 KB

english, 2014

12

From Firm Muscles to Firm Willpower: Understanding the Role of Embodied Cognition in Self-Regulation

Iris W. Hung and Aparna A. Labroo

Journal:

Journal of Consumer Research

Year:

2011

Language:

english

File:

PDF, 343 KB

english, 2011

13

Psychological Distancing: Why Happiness Helps You See the Big Picture

Labroo, Aparna A., Patrick, Vanessa M.

Journal:

Journal of Consumer Research

Year:

2009

Language:

english

File:

PDF, 246 KB

english, 2009

14

"Embodiment in judgment and choice": Correction to Reimann et al. (2012).

Reimann, Martin, Feye, Wilko, Malter, Alan J., Ackerman, Joshua M., Castaño, Raquel, Garg, Nitika, Kreuzbauer, Robert, Labroo, Aparna A., Lee, Angela Y., Morrin, Maureen, Nenkov, Gergana Y., Nielsen,

Journal:

Journal of Neuroscience, Psychology, and Economics

Year:

2012

Language:

english

File:

PDF, 11 KB

english, 2012

15

Change it Up: Inactivity and Repetitive Activity Reduce Creative Thinking

Main, Kelley J., Aghakhani, Hamed, Labroo, Aparna A., Greidanus, Nathan S.

Journal:

The Journal of Creative Behavior

Year:

2018

Language:

english

File:

PDF, 111 KB

english, 2018

16

The âName-Easeâ Effect and Its Dual Impact on Importance Judgments

Labroo, Aparna A., Lambotte, Soraya, Zhang, Yan

Journal:

Psychological Science

Year:

2009

Language:

english

File:

PDF, 143 KB

english, 2009

17

The “Instrumentality” Heuristic: Why Metacognitive Difficulty Is Desirable During Goal Pursuit

Labroo, Aparna A., Kim, Sara

Journal:

Psychological Science

Year:

2009

Language:

english

File:

PDF, 189 KB

english, 2009

18

Embodiment in judgment and choice.

Reimann, Martin, Feye, Wilko, Malter, Alan J., Ackerman, Joshua M., Castaño, Raquel, Garg, Nitika, Kreuzbauer, Robert, Labroo, Aparna A., Lee, Angela Y., Morrin, Maureen, Nenkov, Gergana Y., Nielsen,

Journal:

Journal of Neuroscience, Psychology, and Economics

Year:

2012

Language:

english

File:

PDF, 97 KB

english, 2012

19

From Inherent Value to Incentive Value: When and Why Pointless Effort Enhances Consumer Preference

Kim, Sara, Labroo, Aparna A.

Journal:

Journal of Consumer Research

Year:

2011

Language:

english

File:

PDF, 8.54 MB

english, 2011

20

Metacognition and Consumer Judgment: Fluency is Pleasant but Disfluency Ignites Interest

Labroo, Aparna A., Pocheptsova, Anastasiya

Journal:

Current Opinion in Psychology

Year:

2016

Language:

english

File:

PDF, 179 KB

english, 2016

21

The "Name-Ease" Effect and Its Dual Impact on Importance Judgments

Aparna A. Labroo, Soraya Lambotte and Yan Zhang

Journal:

Psychological Science

Year:

2009

File:

PDF, 1.17 MB

2009

22

The "Name-Ease" Effect and Its Dual Impact on Importance Judgments

Aparna A. Labroo, Soraya Lambotte and Yan Zhang

Journal:

Psychological Science

Year:

2009

Language:

english

File:

PDF, 1.17 MB

english, 2009

23

The "Instrumentality" Heuristic: Why Metacognitive Difficulty Is Desirable during Goal Pursuit

Aparna A. Labroo and Sara Kim

Journal:

Psychological Science

Year:

2009

Language:

english

File:

PDF, 1.43 MB

english, 2009

24

Be better or be merry: How mood affects self-control.

Fishbach, Ayelet, Labroo, Aparna A.

Journal:

Journal of Personality and Social Psychology

Year:

2007

Language:

english

File:

PDF, 206 KB

english, 2007

25

Feeling disconnected from others: The effects of ambient darkness on hedonic choice

Huang, Xun (Irene), Dong, Ping, Labroo, Aparna A.

Journal:

International Journal of Research in Marketing

Year:

2017

Language:

english

File:

PDF, 334 KB

english, 2017

26

Expectancy Neglect: Why Superstitious Acts Increase Risk Seeking in Gains but Risk Avoidance in Losses

Dong, Ping, Labroo, Aparna A.

Journal:

Journal of the Association for Consumer Research

Year:

2018

Language:

english

File:

PDF, 294 KB

english, 2018

27

The Effect of Conceptual and Perceptual Fluency on Brand Evaluation

Lee, Angela Y., Labroo, Aparna A.

Journal:

SSRN Electronic Journal

Year:

2003

Language:

english

File:

PDF, 186 KB

english, 2003

28

Between Two Brands: A Goal Fluency Account of Brand Evaluation

Labroo, Aparna A., Lee, Angela Y.

Journal:

SSRN Electronic Journal

Year:

2007

Language:

english

File:

PDF, 182 KB

english, 2007

29

Evoking Goals to Be Responsible: When Political Cues Increase Utilitarian Choice

Gamlin, Jessica, Dong, Ping, Labroo, Aparna A., Robinson, Aaron

Journal:

Journal of the Association for Consumer Research

Year:

2018

Language:

english

File:

PDF, 1.16 MB

english, 2018

30

Cueing Morality: The Effect of High-Pitched Music on Healthy Choice

Dong, Ping, Huang, Xun (Irene), Labroo, Aparna A.

Journal:

Journal of Marketing

Year:

2019

Language:

english

File:

PDF, 354 KB

english, 2019

31

Itâs About Time: A Call for More Longitudinal Consumer Research Insights

Chintagunta, Pradeep, Labroo, Aparna A.

Journal:

Journal of the Association for Consumer Research

Year:

2020

File:

PDF, 588 KB

2020

32

Editorial: Relaunching Marketing Letters

Bradlow, Eric T., Golder, Peter N., Huber, Joel, Jap, Sandy, Labroo, Aparna A., Lehmann, Donald R., Lynch, John, Mizik, Natalie, Winer, Russell S.

Journal:

Marketing Letters

Year:

2020

File:

PDF, 210 KB

2020